OUR PURPOSE

THE PLANTSTRONG WAY

We are here to simplify the journey to a plant-based lifestyle by providing convenient meal solutions built on a foundation of taste, nutritional integrity, and proven science.

Section
Product image

OUR VISION

Our vision is for a future fueled by plants. We want to educate people on the benefits of a plant-based lifestyle and empower them to take control of their health, and heal the planet.

MEET THE FOUNDER - RIP ESSELSTYN

“You're in control! What you put in your body determines your destiny. Not your genetics and not your doctor.”


Rip Esselstyn spent a decade as one of the premier triathletes in the world. He then joined the Austin Fire Department where he introduced his passion for a whole-food, plant-based diet to Austin’s Engine 2 Firehouse in order to rescue a firefighting brother’s health. To document his success he wrote the national bestselling book, The Engine 2 Diet, which shows the irrefutable connection between a plant-based diet and good health. He is featured prominently in the documentary Forks Over Knives.

Founder image

OUR PROMISE

EAT STRONG FOOD

Oil Free

Always 100% oil-free. 

Low Sodium

Stay below our 1:1 ratio of sodium to calories per serving. 

No Added Sugars

No added sugars in first three ingredients.

Whole Food Plant-Based

100% Plants!

Whole Grains

Always whole, unrefined grains. 

Low Fat

Less than 25% Calories From Fat (CFF).