It's finally time! We are so happy to share the following updates on the all-new and improved PLANTSTRONG food products.
For a year, we have been working on four all-new PLANTSTRONG granola varieties:
- Classic Oatmeal Raisin Cookie
- All-American Apple Pie
- Crispy Mixed Berry Crumble
- Tahini Chocolate Chip Cookie
You may have noticed....they all resemble desserts. And for good reason! Two years ago, we did a broad community poll where we asked you, "What are the foods you miss the most while following a whole foods, plant-based lifestyle?"
The results were overwhelmingly two things: cheese and desserts.
We decided to solve for desserts.
Many of you remember our original Engine 2 PLANTSTRONG Granolas and may wonder, what's new? This new granola is a little less crunchy than the original, but still baked toasty golden and crisp. We've included new ancient grains like quinoa and amaranth, and we sweeten each small, hand made batch with blended dates and apples, instead of maple syrup. We think these updates make for a very special product worth craving.
In addition, we're thrilled to debut our organic and oil-free, completely naked microwaveable popcorn as a convenient and satisfying snack solution. Who doesn't love a big bowl of popcorn on movie night? Now you can pop a bag and spice your popcorn in all sorts of creative ways. We like to spray low-sodium tamari and then sprinkle with salt-free seasonings like chili-lime or lemon-pepper.
Let us know what creative toppings you love!
Spoiler Alert! If you're still reading, here's the scoop on what else we're cooking:
RIP'S BIG BOWL CEREAL RETURNS!
We know it's been an awfully long wait, but we promise it will have been worth it. What took so long? Well first, we contended with The Great Grape Nut Shortage (a key ingredient in our cereal). Then, our packaging was delayed and delayed. It may have been stuck behind a big boat in the Suez Canal! But now the stars have finally aligned, our three new cereal flavors are set for production and they will all be available on our website by the end of July 2021. The new Rip's Big Bowl flavors include:
- Rip's Big Bowl Date and Raisin
- Rip's Big Bowl Berry Almond
- Rip's Big Bowl Banana Walnut
This cereal was originally created during Rip's days as a professional triathlete when he needed to fuel up before a long day of training. What's new? We've increased the amount of cereal in each package and switched to a resealable, recyclable bag. Plus, we "up-dated" the cereal sweetness by adding chopped dates, and we switched to organic oats!
The moist and chewy bananas in the Banana Walnut cereal are exponentially better tasting than the traditional banana chips smothered in sugar and oil found in other cereals. (Rip devours this version at least three days a week!)
Another exciting announcement is the upcoming launch of our all new low-sodium broths, chilis and stews. These delicious products will be available in Whole Foods Market stores across the country beginning August 2nd, with four new premium broths, and four ready-to-eat chilis and stews.
LOW-SODIUM PLANTSTRONG BROTHS
These chef-inspired broths are designed to elevate and enhance the flavors in all your cooking. The all-new low-sodium broths include:
- Slow-Simmered Vegetable Broth
- Shiitake Mushroom Broth
- Spanish Style Sofrito Broth
- Sweet Corn Broth
We're confident all of these will become staples in your pantry and are perfect for sauteeing vegetables and using as a base in soups, chilis, and stews.
These broths have the lowest sodium of any broths on the market, averaging just 10-20 mg per serving! By comparison, a well-known national "unsalted" vegetable broth has 170mg per serving! We'll be sharing lots of exclusive recipes and inspiring ways to use all of these flavors in the coming months. Broths will be available nationally at Whole Foods Market stores beginning August 2nd!
PLANTSTRONG CHILIS and STEWS
Hearty, satisfying and ready-to-eat, these super flavorful chilis and stews allow you to serve up a delicious meal in minutes, without sacrificing your taste buds or your health goals. The new grab and go products include:
- Engine 2 Firehouse Chili
- Creamy White Bean Chili
- Kitchari: Indian Lentil Stew
- Thai Carrot Chickpea Stew
Each of these recipes have been slow-simmered and sipped, tested and tasted over and over again to make sure they are all rich, balanced, comforting, and delicious. Chilis and stews will be available nationally at Whole Foods Markets beginning August 2nd.
To hear the full story on how our products were made without compromising our nutritional standards, listen to this new bite-sized, food-focused podcast: PLANTSTRONG Snackables featuring Rip Esselstyn and Jessica Pastore (available June 15th).